Top 4 Reasons Why You Should Keep Your Customer References Up-to-dateOct 11, 2022 | Keira
1. Build Trust and Long Term Relationship with Happy Customers
Running a successful customer reference program does not end with reference acquisition. Most of the time, customers are willing to act as a reference if they have a relationship with you or someone within your organization. You need to nurture your references by keeping in touch with them through emails, SMS or calls in order to build trust and foster long term relationships.
The best way to do this is to understand each reference as a unique individual. Try to find out what they do, what their personality traits are, which means of communication is most comfortable for them, and why they'd make a good reference match for your business. All of these details will not only help you keep an updated list, but will also create a connection between you and each reference in your list.
With an easy-to-use interface, TimeConnect helps you keep track of each reference and provides valuable details needed for building and fostering good customer relationships, trust and increasing the credibility of your business.
2. Avoid Last-minute Delays and Disappointments
Yay! We've all been there before. What happens when you boast to a prospect how great your product or service is, how you've got some great customer feedback for the service they're interested in, and would like them to speak to your reference to confirm your credibility? They pick the phone, check your reference contact list, and dial one of your references - phone rings, but no one picks up.
Imagine that all you needed was a little push from THIS reference to close the deal. It might interest you to know that this happens and it matters a lot. With an up-to-date reference list, however, you can avoid last-minute disappointments and close deals faster.
3. Increase the Credibility of Your Business
Part of running a successful business involves outright credibility, trust and consistency. If you want a successful business that'd stand the test of time, then you need to consider building credibility and trustworthiness. Keeping in touch with your customers is a great way to not only build trust, but to also increase the credibility of your business.
It's very okay to reach out to your customers in order to find out how they're doing. You should also consider letting your references know that all their efforts are appreciated. An up-to-date customer reference list will provide the best details you need in order to reach out to your customers and build credibility with them effectively.
4. Close Deals Faster with Prospects
One of the best reasons why you need an up-to-date customer reference is to be able to close deals faster with new prospects when it's time to make the sale. Every prospect wants to know why they should trust you and buy your service or product. There's no better way to prove your credibility than having a reference confirm it through their own experience.
That's the magic testimonials, reviews and all other forms of customer feedback do. Having an updated customer reference list helps you keep track of the best and satisfied customers suited to serve as references for a particular prospect.